DEON LIBRA: Home

DEON LIBRA

✨

90% of disease & illness is stress-related.

Stress is disproportionately killing Black people.

We make adaptogenic stress care to combat this.

THIS IS STRESS CARE FOR EVERY HOOD.

ATL

🏆 WE NEED YA VOTE! BIG UP IS NOMINATED FOR AN COSMOPOLITAN READERS' CHOICE BEAUTY AWARD! ✨

Our Award-Winning BIG UP Body Glaze is nominated for an COSMOPOLITAN Readers' Choice Beauty Award! Please vote for us under the BODY Category 👉🏾 BEST BODY SERUM. The polls close on May 31, 2024.

WHAT'S GOOD 😎👇🏾

THE BRONX NATIVE USING BOOKS TO HELP US HEAL

Psychotherapist Emely Rumble (LCSW), Founder of Literapy NYC, uses books to help clients break through trauma. It's called bibliotherapy.

DO I HAVE TO ATTEND THE FAMILY FUNCTION?

Rhonda Richards-Smith, a Los Angeles-based psychotherapist and mental wellness expert, on boundaries for attending gatherings.

THE COST OF BLACK SLEEP

Regardless of how much sleep we try to get, we can never seem to get enough. For Us, Black folks, sleep is a luxury that we can't afford. Dr. Dayna Johnson, Sleep Epidemiologist and Assistant Professor of Epidemiology at Emory University, gives us the tea on Black sleep and addresses ways to get more of it.

SPICY TRUFFLE KALE SALAD

Brit's Spicy Truffle Kale Salad is bussin' with cherry tomatoes, sweet corn, capers, spicy seasonings and oils.

WHAT IT DEWY: OUR CEO'S MORNING TRAVEL SKIN ROUTINE

Our girl's been on the go, but the skin is skinning! 😍

SPICY BANANA-AVOCADO SMOOTHIE

This spicy banana-avocado smoothie is a creamy, rich beverage with a kick brought to you by chili pepper.

MANIFESTING YOUR ORGASM

NATIONAL ORGASM DAY: We had the dirty talk with Samia Burton, Founder of Sexual Essentials and Host of Not Just Another Sex Pod about sex—lots of sex.

A LIL' PR LOVE 📰🥰

OUR BIG UP BODY GLAZE WON AN ALLURE BEST OF BEAUTY AWARD!

In a murky category of conflicting criteria, the 2023 Allure Best of Beauty Awards Clean Beauty winners for skin, hair, makeup, and body meet Allure's crystal-clear definitions and standards.

WE WON FOUR DIELINE AWARDS!

Dieline Awards, now in its 14th year, remains one of the world’s largest global packaging design competitions. Sponsored by Neenah and Designalytics, Dieline Awards 2023 recognizes the best and brightest designers and agencies creating product packaging the world over, raising awareness of the enormous value of brand packaging design. Today, Dieline announced its 2023 Dieline Awards winners, presenting trophies to 143 recipients across a whopping 43 categories, not to mention our 14 overall top winners. This year, Dieline received nearly 1,600 entries, with winners hailing from 26 countries.

DIELINE

DEON LIBRA Rattles The Adaptogen Space With Its Innovative Packaging System

WWD

As the brain care supplement category continues to grow, brands are focusing on both short-term and long-term cognitive function.

EXCLUSIVE: MEET DEON LIBRA, THE BUZZY BLACK-OWNED BRAND DEDICATED TO DISRUPTING THE WELLNESS SPACE

The Glossier Grantees that are set on making sure adaptogens are good in any hood.

Black Wellness Shoppers Need More

The consumer segment is seeking more services and products within the category.

DIELINE

DEON LIBRA's Unbothered Adaptogenic Elixir Is Inspired By Vintage Murano Glass Perfume Bottles

xoNECOLE

How Deon Libra Co-Founder Devin McGhee Is Bringing 'Stress Care To Every Hood'

WWD: Wellness Meets Hip-hop With New Brand Deon Libra

Glossier grantees Devin McGhee and Brit Kirkland discuss the launch of their adaptogen-based line.

OUR FOUNDERS 👩🏾‍❤️‍💋‍👩🏽

Chatting ALL things business, love, and DEON LIBRA on the BAD QUEERS PODCAST.

Click here to listen on all platforms ✨

Listen to Dev + Brit chop it up with Rob about all things DEON LIBRA.

Apple Podcast: Rob Dyrdek’s latest portfolio partner, DEON LIBRA | Build With Rob EP36