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90% of disease & illness is stress-related.

We make adaptogenic stress care to combat this.

THIS IS STRESS CARE FOR EVERY HOOD.

ATL

WATCH OUR FOUNDERS COMPETE FOR $200K ON REVOLT X TARGET'S BET ON BLACK SEASON 4 📺💰

BOTHERED WITHOUT UNBOTHERED?

Join the waitlist to be the first to know when UNBOTHERED returns. 😌🍄‍🟫

SHOP NOW 📦

SHOP THE SKIN DUO 🫧✨

Save $5 when you cop 'em both.

WHAT'S GOOD 😎👇🏾

NOT EGG NOR CHEESE BOWL

Our COO's favorite go-to vegan breakfast.

BERRY DEMURE YOGURT BOWL

The perfect yogurt bowl for Fall 🥣🍂

THE ADAPTOGEN HELPING SICKLE CELL PATIENTS

Learn More

THE COST OF BLACK SLEEP

Regardless of how much sleep we try to get, we can never seem to get enough. For Us, Black folks, sleep is a luxury that we can't afford. Dr. Dayna Johnson, Sleep Epidemiologist and Assistant Professor of Epidemiology at Emory University, gives us the tea on Black sleep and addresses ways to get more of it.

A LIL' PR LOVE 📰🥰

OUR BIG UP BODY GLAZE WON AN ALLURE BEST OF BEAUTY AWARD!

In a murky category of conflicting criteria, the 2023 Allure Best of Beauty Awards Clean Beauty winners for skin, hair, makeup, and body meet Allure's crystal-clear definitions and standards.

WE WON FOUR DIELINE AWARDS!

Dieline Awards, now in its 14th year, remains one of the world’s largest global packaging design competitions. Sponsored by Neenah and Designalytics, Dieline Awards 2023 recognizes the best and brightest designers and agencies creating product packaging the world over, raising awareness of the enormous value of brand packaging design. Today, Dieline announced its 2023 Dieline Awards winners, presenting trophies to 143 recipients across a whopping 43 categories, not to mention our 14 overall top winners. This year, Dieline received nearly 1,600 entries, with winners hailing from 26 countries.

DIELINE

DEON LIBRA Rattles The Adaptogen Space With Its Innovative Packaging System

WWD

As the brain care supplement category continues to grow, brands are focusing on both short-term and long-term cognitive function.

EXCLUSIVE: MEET DEON LIBRA, THE BUZZY BLACK-OWNED BRAND DEDICATED TO DISRUPTING THE WELLNESS SPACE

The Glossier Grantees that are set on making sure adaptogens are good in any hood.

Black Wellness Shoppers Need More

The consumer segment is seeking more services and products within the category.

DIELINE

DEON LIBRA's Unbothered Adaptogenic Elixir Is Inspired By Vintage Murano Glass Perfume Bottles

xoNECOLE

How Deon Libra Co-Founder Devin McGhee Is Bringing 'Stress Care To Every Hood'

WWD: Wellness Meets Hip-hop With New Brand Deon Libra

Glossier grantees Devin McGhee and Brit Kirkland discuss the launch of their adaptogen-based line.

OUR FOUNDERS 👩🏾‍❤️‍💋‍👩🏽

Chatting ALL things business, love, and DEON LIBRA on the BAD QUEERS PODCAST.

Click here to listen on all platforms ✨

Listen to Dev + Brit chop it up with Rob about all things DEON LIBRA.

Apple Podcast: Rob Dyrdek’s latest portfolio partner, DEON LIBRA | Build With Rob EP36